HeyReach vs Lemlist

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 3 of the 3 features we compared.
Lemlist starts lower, at $55/mo against $63/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, HeyReach places 21 and Lemlist 1 of 33.

Side by side

HeyReach and Lemlist compared
7 points compared	HeyReach	Lemlist
Starts at	$63/mo	$55/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
LinkedIn automation	Yes	Yes
Unified inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

HeyReach

GrowthPer LinkedIn sender per month; $63 per sender per month when billed yearly, $71 quarterly.$79/mo/seat
Agency25 senders included; $799 per month when billed yearly (also a 50-sender tier).$999/mo
UnlimitedUnlimited senders (fair use cap 300); $2,399 per month when billed yearly.$2,999/mo

Lemlist

EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose HeyReach if…

Agencies, sales teams and growth teams that run LinkedIn outreach from several sender accounts and want campaigns, replies and reporting in one place.

Visit Read the review

Choose Lemlist if…

Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.

Visit Read the review

Other options worth a look

ToolClient acquisition
Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
Outbound
From $49/moFree planAffiliate link
Sign up on Apollo
ToolClient acquisition
Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
Outbound
From $85/mo yearlyAffiliate link
Sign up on Instantly
ToolClient acquisition
Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Outbound
From $49/mo yearlyAffiliate link
Sign up on Reply.io
ToolClient acquisition
Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Outbound
From $32/mo yearly
Sign up on Smartlead
ToolClient acquisition
Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
Outbound
From $15/mo
Sign up on Warmup Inbox
ToolClient acquisition
Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront