Gorgias vs WhatsApp Business

Gorgias is a helpdesk for online stores that can take in WhatsApp messages. WhatsApp Business is the messaging channel itself. Most stores that use WhatsApp heavily will want a helpdesk behind it.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you are a very small store answering a handful of chats from a phone, the WhatsApp Business app is enough to start. It gives you a business profile, a catalogue, greetings and away messages. Once more than one person answers, and agents are copying order numbers between tools, pick Gorgias and bring WhatsApp into it.

If you do not sell through a store, Gorgias will carry features you never use, and a general helpdesk fits better. Remember that you build on Meta's rules for templates, consent and pricing. Check that WhatsApp is supported on your Gorgias plan before you migrate.

What the data says

Both cover 2 of the 2 features we compared.
In our Support ranking, Gorgias places 4 and WhatsApp Business 7 of 16.

Side by side

Gorgias and WhatsApp Business compared
6 points compared	Gorgias	WhatsApp Business
Starts at	$10/mo	Not known yet
Free plan	No	Not known yet
API	Yes	Yes
MCP server	Yes	Not known yet
AI chatbot / agent	Yes	Yes
AI search & answers	Yes	Yes
Links	Visit	Visit

Plans and pricing

Gorgias

Starter50 tickets per month, 30 AI interactions, $0.40 per extra ticket; monthly billing only.$10/mo
Basic300 tickets per month, 30 AI interactions; $50 per month when billed annually.$60/mo
Pro2,000 tickets per month, 190 AI interactions; $300 per month when billed annually.$360/mo
Advanced5,000 tickets per month, 530 AI interactions; $750 per month when billed annually.$900/mo

WhatsApp Business

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Gorgias if…

Pick Gorgias when you sell online and support is a daily job for more than one person. Order, customer and product data sit inside the ticket, and agents can cancel, refund or send a discount without switching tabs.

It also covers email, chat, SMS and social channels, so WhatsApp is one lane among several. Pricing follows ticket volume. Check how tickets are counted, and whether the channels you need are on your plan.

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Choose WhatsApp Business if…

Pick WhatsApp Business when your customers already prefer chatting on WhatsApp and you want to meet them there. The app suits a small shop. The API suits a team that needs notifications and support chats at scale.

It is a channel, not a system of record, so connect it to a helpdesk or CRM once volume grows. Messages you start outside an open customer window need approved templates, and marketing templates are always charged. Keep an email or chat fallback in case Meta's policies change.

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