The verdict
If you are an early-stage SaaS on Stripe, Paddle or Chargebee and want to launch quickly, pick Tolt. It does one job for one kind of company, and the portal on your own domain is a good touch.
If you use Recurly or Braintree, or you want lifetime recurring and tiered commissions with clawback rules and tax forms handled, pick FirstPromoter.
The two are close enough that I leave the winner open. Compare them on your billing tool, your payout method and how each plan scales with affiliate revenue. In both, a programme that works will move you up a tier.
Side by side
| 14 points compared | ||
|---|---|---|
| Starts at | $40.83/mo | $69/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Affiliate signup and dashboard portal | Yes | Yes |
| Automated payouts | Yes | Yes |
| Cookieless or server-side tracking | Yes | Yes |
| Custom domain for affiliate portal | Yes | Yes |
| Fraud detection | Yes | Yes |
| Marketing assets library | Yes | Yes |
| Mass payouts to affiliates | Yes | Yes |
| Multi-tier commissions | Yes | No |
| Native billing platform integrations | Yes | Yes |
| Stripe-native | Yes | Yes |
| Links |
Plans and pricing
FirstPromoter
- Starter$49/mo
- Business$99/mo
- Enterprise$149/mo
Tolt
- Basic$69/mo
- Growth$99/mo
- Pro$199/mo
Who each is for
Choose FirstPromoter if…
Pick FirstPromoter when you expect the programme to become a serious channel and you want control over the rules. It offers percentage, flat, one-time, lifetime recurring and tiered rates, with clawback on cancellation.
Coupon codes sync into Stripe, payouts go through PayPal, Wise or bank transfer, and the portal can be embedded in your app with automatic login. It suits teams that bill through a wider range of tools. Plans are set by affiliate revenue, so budget for the next tier. Settle your commission and clawback rules before inviting partners.
Choose Tolt if…
Pick Tolt when you are a SaaS startup or indie founder who wants a lean programme without enterprise software. The portal sits on your own domain with custom email notifications, and approval can be manual or automatic, in a public or private programme.
Payouts run through PayPal, Wise or Payoneer. Invoices for affiliates and tax form handling sit on higher plans, and automatic payouts carry a processing fee. It is not for physical products, affiliate marketplaces or many brands and regions. Plans are tied to affiliate revenue, programmes and team members, so plan for growth.
Other options worth a look
Track affiliate, referral and partner program clicks, conversions and commissions from one dashboard.
Tracks clicks and sales for affiliate, referral and influencer programmes, with multi-tier commissions.
Hosts and deploys web apps on a global edge network with automatic Git-based continuous deployment.