The verdict
On the data we hold, Facebook comes out ahead. Here is why, point by point.
What the data says
- Only Facebook has a free plan to start on.
- In our Organic social ranking, Facebook places 10 and SocialPilot 7 of 14.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | Not known yet | €16.15/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Not known yet | Yes |
| Links |
Plans and pricing
- FreeFree to use, including Pages; advertising is bought separately through Meta Ads.Free
SocialPilot
- Essentials5 social accounts and 1 user; EUR 19 per month, or EUR 16.15 per month billed yearly.€19/mo
- Standard10 social accounts and 3 users; EUR 38 per month, or EUR 32.30 per month billed yearly.€38/mo
- Premium20 social accounts, 6 users, client approval and white-label reports; EUR 95 per month, or EUR 80.75 yearly rate.€95/mo
- Ultimate40 social accounts, unlimited users, advanced white label; EUR 190 per month, or EUR 161.50 yearly rate.€190/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Facebook if…
Local businesses, consumer brands and community builders whose customers use Facebook and who want one place to post, answer messages and run ads.
Choose SocialPilot if…
Marketing agencies and multi-location brands that publish to many social accounts and need client approvals, white-label reports and review requests handled in one scheduler.
Other options worth a look
Tool·Client acquisitionSchedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.Organic social
From €16/mo yearlyFree plan
Tool·Client acquisitionSchedules posts, monitors conversations and reports on performance across multiple social media networks.Organic social
From $99/mo yearly
Tool·Client acquisitionManage publishing, engagement, analytics, and social listening across brands from one dashboard.Organic social
From $79/mo yearly
Tool·Client acquisitionSchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic social
From $18.75/mo yearlyAffiliate link
Tool·Client acquisitionSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic social
From $5/moFree plan
Tool·Client acquisitionSchedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.Organic social
From $5/mo yearlyFree plan