The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
Side by side
Plans and pricing
- FreeFree
- FreeFree
Who each is for
Choose Facebook if…
Local businesses, consumer brands and community builders whose customers use Facebook and who want one place to post, answer messages and run ads.
Choose Instagram if…
Consumer brands, creators and service businesses with a visual story to tell that want to post regularly, talk to customers in messages and run ads to the same audience.
Other options worth a look
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.