Facebook vs Hootsuite

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Facebook comes out ahead. Here is why, point by point.

What the data says

Only Facebook has a free plan to start on.
In our Organic social ranking, Facebook places 10 and Hootsuite 2 of 14.

Side by side

Facebook and Hootsuite compared
At a glance	Facebook	Hootsuite
Starts at	Not known yet	$99/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Not known yet	Yes
Links	Visit	Visit

Plans and pricing

Facebook

FreeFree to use, including Pages; advertising is bought separately through Meta Ads.Free

Hootsuite

StandardUp to 10 social accounts; $99 per user per month billed annually.$1,188/yr/seat
ProfessionalUnlimited social accounts; $199 per user per month billed annually.$2,388/yr/seat
AdvancedTeam approvals and routing; shown as up to $399 per user per month billed annually.$4,788/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Facebook if…

Local businesses, consumer brands and community builders whose customers use Facebook and who want one place to post, answer messages and run ads.

Visit Read the review

Choose Hootsuite if…

Social media managers, marketing teams and agencies who publish and monitor several social networks, accounts or brands and need scheduling, a shared inbox, listening and reporting in one place.

Visit Read the review

Other options worth a look

ToolClient acquisition
Metricool
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
Organic social
From €16/mo yearlyFree plan
Sign up on Metricool
ToolClient acquisition
Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Organic social
From $79/mo yearly
Sign up on Sprout Social
ToolClient acquisition
Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Organic social
From $18.75/mo yearlyAffiliate link
Sign up on Later
ToolClient acquisition
Publer
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Organic social
From $5/moFree plan
Sign up on Publer
ToolClient acquisition
Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Organic social
From $5/mo yearlyFree plan
Sign up on Buffer
ToolClient acquisition
SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
Organic social
From €16.15/mo yearly
Sign up on SocialPilot