The verdict
If your customers already prefer WhatsApp and you keep losing conversations, I'd pick WhatsApp Business, starting with the app and moving to the platform when volume grows. If customers and staff keep asking questions that are already answered somewhere, pick Document360. They fit together. Good articles mean fewer repeat questions arriving in any channel. On cost, the platform charges per delivered template message, by category and by the recipient's country, so model your real message mix. Document360 is quote-based. Keep an email or live chat fallback, because Meta sets the rules and pricing and can change them.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | ||
| Free plan | ||
| API | Yes | Yes |
| MCP server | Yes | |
| AI chatbot / agent | Yes | Yes |
| AI search & answers | Yes | Yes |
| Links |
Plans and pricing
Document360
Pricing not in our catalogue yet.
WhatsApp Business
Pricing not in our catalogue yet.
Who each is for
Choose Document360 if…
Pick WhatsApp Business if your customers already live in WhatsApp, from a small shop to a support or sales team. Start with the app to learn what people ask. Move to the platform when chats must reach a helpdesk, CRM or chatbot, and decide early whether you need the API, because small teams hit the limits of the app quickly. Marketing templates are always charged, and outbound messages need approved templates and customer consent. Skip it if your audience does not use WhatsApp, or if you only need occasional email broadcasts.
Choose WhatsApp Business if…
Pick Document360 if you are a support, product or technical writing team that needs a structured knowledge base, help centre or internal wiki. It suits teams where approvals and several writers matter, and where people ask the same questions again and again. Plan to write and clean up the content before you switch on the chatbot. Ask what the quote covers for AI search, the writing agent and MCP access. Skip it if you want a price today, or if your real problem is that customers want to chat with you in an app.
Other options worth a look
Manage customer support tickets across email, chat and social channels with knowledge base tools.
Customer service platform that combines helpdesk ticketing, omnichannel support and AI-powered knowledge base capabilities.
Centralises customer support across email, chat, social and SMS for ecommerce stores with order-data integration.
Supports customers across email, chat and phone with a unified inbox and an AI resolution agent.