Cognism vs Smartlead

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Smartlead comes out ahead. Here is why, point by point.

What the data says

Both cover 2 of the 2 features we compared.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Smartlead places 5 and Cognism 18 of 33.

Side by side

Cognism and Smartlead compared
6 points compared	Cognism	Smartlead
Starts at	Not known yet	$32/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Buyer intent data	Yes	Yes
Links	Visit	Visit

Plans and pricing

Cognism

Pricing not in our catalogue yet.

Smartlead

Base2,000 contacts, 6,000 email sends and 2,000 verified emails per month; $39 monthly or $32 per month billed yearly.$39/mo
Pro30,000 contacts, 90,000 email sends and 30,000 verified emails per month; $94 monthly or $78 per month billed yearly.$94/mo
SmartUnlimited contacts, 150,000 sends and 50,000 verified emails per month; $174 monthly or $144 per month billed yearly.$174/mo
PrimeUnlimited contacts, 500,000 sends and 170,000 verified emails per month; $379 monthly or $315 per month billed yearly.$379/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Cognism if…

Sales, marketing and revenue operations teams selling into Europe that need phone-verified mobile numbers and compliant B2B contact data, with more than one person prospecting.

Visit Read the review

Choose Smartlead if…

Sales teams, SDRs and agencies running cold email outreach at volume who need many mailboxes, automated warm-up, lead verification and one inbox for all replies.

Visit Read the review

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Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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