Cognism vs Lusha

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Lusha comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Lusha has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Lusha places 15 and Cognism 18 of 33.

Side by side

Cognism and Lusha compared
8 points compared	Cognism	Lusha
Starts at	Not known yet	$37.43/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Links	Visit	Visit

Plans and pricing

Cognism

Pricing not in our catalogue yet.

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Cognism if…

Sales, marketing and revenue operations teams selling into Europe that need phone-verified mobile numbers and compliant B2B contact data, with more than one person prospecting.

Visit Read the review

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

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