Cognism vs Instantly

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Instantly comes out ahead. Here is why, point by point.

What the data says

Both cover 3 of the 3 features we compared.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Instantly places 3 and Cognism 18 of 33.

Side by side

Cognism and Instantly compared
7 points compared	Cognism	Instantly
Starts at	Not known yet	$85/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Buyer intent data	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Links	Visit	Visit

Plans and pricing

Cognism

Pricing not in our catalogue yet.

Instantly

StarterBundle with 5,000 emails per month, 1,000 uploaded contacts and 1,500 credits.$94/mo
ScaleBundle with 100,000 emails per month, 25,000 uploaded contacts and 5,000 credits.$194/mo
AgencyBundle with 500,000 emails per month, 100,000 uploaded contacts and 10,000 credits.$555/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Cognism if…

Sales, marketing and revenue operations teams selling into Europe that need phone-verified mobile numbers and compliant B2B contact data, with more than one person prospecting.

Visit Read the review

Choose Instantly if…

B2B founders, agencies and outbound teams that run cold email at volume across many mailboxes and need warmup, rotation and one reply inbox without building the sending infrastructure themselves.

Visit Read the review

Other options worth a look

ToolClient acquisition
Lemlist
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
Outbound
From $55/mo yearlyAffiliate link
Sign up on Lemlist
ToolClient acquisition
Apollo
Find B2B prospects and run email and phone outreach campaigns from one unified platform.
Outbound
From $49/moFree planAffiliate link
Sign up on Apollo
ToolClient acquisition
Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Outbound
From $49/mo yearlyAffiliate link
Sign up on Reply.io
ToolClient acquisition
Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Outbound
From $32/mo yearly
Sign up on Smartlead
ToolClient acquisition
Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
Outbound
From $15/mo
Sign up on Warmup Inbox
ToolClient acquisition
Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront