The verdict
On the data we hold, Buffer comes out ahead. Here is why, point by point.
What the data says
- Buffer covers more of the features we compared: 3 of 3, against 2.
- Only Buffer has a free plan to start on.
- Buffer starts lower, at $5/mo against $32/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Organic social ranking, Buffer places 6 and Taplio 8 of 14.
Side by side
| 7 points compared | ||
|---|---|---|
| Starts at | $5/mo | $32/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| AI post drafting | Yes | Yes |
| Best time to post | Yes | Yes |
| Multi-network publishing | Yes | No |
| Links |
Plans and pricing
Buffer
- FreeUp to 3 channels, 10 scheduled posts per channel, 1 user, includes API access.Free
- EssentialsPer channel; $6 monthly or $5 per month billed yearly; unlimited scheduled posts and 1 user.$6/mo
- TeamPer channel; $12 monthly or $10 per month billed yearly; unlimited team members and approval workflows.$12/mo
Taplio
- StarterEntry LinkedIn plan without AI writing; $39 per month or $32 per month billed annually.$39/mo
- GrowthAdds AI features and automation; $69 per month or $49 per month billed annually.$69/mo
- ProFull AI features and automation; $199 per month or $149 per month billed annually.$199/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Buffer if…
Creators, small businesses and agencies that want to plan, schedule and publish social posts across several channels from one calendar, with light analytics and a shared inbox.
Choose Taplio if…
B2B founders, creators, personal brands and agencies who use LinkedIn as a main channel and want help writing, scheduling and following up on posts and engagement.
Other options worth a look
Tool·Client acquisitionSchedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.Organic social
From €16/mo yearlyFree plan
Tool·Client acquisitionSchedules posts, monitors conversations and reports on performance across multiple social media networks.Organic social
From $99/mo yearly
Tool·Client acquisitionManage publishing, engagement, analytics, and social listening across brands from one dashboard.Organic social
From $79/mo yearly
Tool·Client acquisitionSchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic social
From $18.75/mo yearlyAffiliate link
Tool·Client acquisitionSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic social
From $5/moFree plan
Tool·Client acquisitionSchedule, publish and manage social media across multiple channels and analyse performance from one dashboard.Organic social
From €16.15/mo yearly