The verdict
On the data we hold, Apollo comes out ahead. Here is why, point by point.
What the data says
- Both have a free plan, so you can try each before you pay.
- Apollo starts lower, at $49/mo against $66.58/mo.
- In our Outbound ranking, Apollo places 2 and Folderly 16 of 33.
Side by side
Plans and pricing
Apollo
- FreeFree forever with limited credits; connect Gmail accounts only.Free
- BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
- ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat
Folderly
- FolderlyEmail deliverability priced per mailbox; shown as 96 per month per mailbox billed yearly (20% off).$1,152/yr
- Inbox Insights FreeFree tier with 2 inbox placement tests per month.Free
- Inbox Insights100 tests per month.$79/mo
- PulseFree real-time alerts product; paid tiers not specified.Free
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Apollo if…
Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.
Choose Folderly if…
B2B outbound teams sending cold or sales email from several mailboxes who see replies drop or messages land in spam and need to find the cause and fix it.
Other options worth a look
Tool·Client acquisitionRuns multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.Outbound
From $55/mo yearlyAffiliate link
Tool·Client acquisitionSends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.Outbound
From $85/mo yearlyAffiliate link
Tool·Client acquisitionAutomates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.Outbound
From $49/mo yearlyAffiliate link
Tool·Client acquisitionRun cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.Outbound
From $32/mo yearly
Tool·Client acquisitionBuilds sender reputation for new email accounts by warming them through a network of real inboxes.Outbound
From $15/mo- Tool·Client acquisitionIdentifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link