Apollo vs Cognism

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Apollo comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Apollo has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Apollo places 2 and Cognism 18 of 33.

Side by side

Apollo and Cognism compared
8 points compared	Apollo	Cognism
Starts at	$49/mo	Not known yet
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Links	Visit	Visit

Plans and pricing

Apollo

FreeFree forever with limited credits; connect Gmail accounts only.Free
BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat

Cognism

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Apollo if…

Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.

Visit Read the review

Choose Cognism if…

Sales, marketing and revenue operations teams selling into Europe that need phone-verified mobile numbers and compliant B2B contact data, with more than one person prospecting.

Visit Read the review

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