The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Lemlist starts lower, at $55/mo against $600/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Outbound ranking, Amplemarket places 28 and Lemlist 1 of 33.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $600/mo | $55/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
AM
Amplemarket
- Startupfounder-led teams$600/mo
Lemlist
- EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
- MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Lemlist if…
Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.
Other options worth a look
Tool·Client acquisitionFind B2B prospects and run email and phone outreach campaigns from one unified platform.Outbound
From $49/moFree planAffiliate link
Tool·Client acquisitionSends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.Outbound
From $85/mo yearlyAffiliate link
Tool·Client acquisitionAutomates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.Outbound
From $49/mo yearlyAffiliate link
Tool·Client acquisitionRun cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.Outbound
From $32/mo yearly
Tool·Client acquisitionBuilds sender reputation for new email accounts by warming them through a network of real inboxes.Outbound
From $15/mo- Tool·Client acquisitionIdentifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link