The best Data tools
Top picks
Looker Studio
Build interactive dashboards and reports from Google Analytics, Ads and hundreds of other data sources free.
Best for: Lean marketing teams already working in Google Analytics, Google Ads and Google Sheets who want shareable reporting dashboards without paying for a separate BI tool.
- Free plan
- Yes
- Price
- From $9/mo
- MCP server
- No
- API
- Yes
Databox
Pulls metrics from 130+ tools into custom dashboards and reports to consolidate your KPI visibility.
Best for: Marketing, sales and operations teams, and agencies, that pull KPIs from many tools into shared dashboards and client reports instead of compiling them by hand each week.
- Free plan
- Yes
- Price
- From $71/mo
- MCP server
- Yes
- API
- Yes
Tableau
Salesforce's data visualisation and analytics platform for dashboards, exploration and governed reporting.
Best for: Data, finance and operations teams that have outgrown spreadsheets and need governed dashboards and self-serve exploration across several data sources.
- Free plan
- Yes
- Price
- From $15/mo
- MCP server
- Yes
- API
- Yes
Google BigQuery
Google Cloud's serverless data warehouse for querying large datasets with SQL, without managing any servers.
Best for: Data-minded companies that need one place to combine product, marketing and sales data and query it with SQL once spreadsheets and app dashboards stop being enough.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
Google Sheets
Build spreadsheets, dashboards, and reports in the browser with real-time collaboration and formulas.
Best for: Lean B2B founders and small teams who need shared trackers, manual reports and lightweight dashboards, and have no dedicated analytics tool or database yet.
- Free plan
- Yes
- Price
- From €6.80/mo
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 16 points compared | ||||
|---|---|---|---|---|
| Starts at | $9/mo | $71/mo | $15/mo | |
| Free plan | Yes | Yes | Yes | Yes |
| API | Yes | Yes | Yes | Yes |
| MCP server | No | Yes | Yes | Yes |
| Ask questions in plain English | Yes | Yes | Yes | Yes |
| Blend data sources | Yes | Yes | Yes | Yes |
| Ready-made marketing connectors | Yes | Yes | Yes | Yes |
| Goal and threshold alerts | Yes | Yes | Yes | |
| Scheduled report delivery | Yes | Yes | Yes | |
| Share and embed dashboards | Yes | Yes | Yes | |
| SQL query editor | Yes | Yes | Yes | |
| Custom dashboards | Yes | Yes | ||
| Heatmaps | No | No | ||
| Product analytics | No | No | ||
| Self-hosting | No | No | ||
| Session replay | No | No | ||
| Links |
All Data tools
- From $9/moBuild interactive dashboards and reports from Google Analytics, Ads and hundreds of other data sources free.
DataFree planAPI
- From $71/mo yearlyPulls metrics from 130+ tools into custom dashboards and reports to consolidate your KPI visibility.
DataFree planMCP serverAffiliate link
- From $15/mo yearlySalesforce's data visualisation and analytics platform for dashboards, exploration and governed reporting.
DataFree planMCP server
- Google Cloud's serverless data warehouse for querying large datasets with SQL, without managing any servers.
DataFree planMCP server
- From €6.80/moBuild spreadsheets, dashboards, and reports in the browser with real-time collaboration and formulas.
DataFree planMCP server
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.