The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- Murf AI starts lower, at $19/mo against $23.20/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Content marketing ranking, Murf AI places 8 and ngram 9 of 18.
Side by side
Plans and pricing
MA
Murf AI
- CreatorIndividuals and freelancers$29/mo
- BusinessHigh-usage business needs$99/mo
NG
ngram
- FreeEvaluating the platformFree
- BasicLow weekly video volume$29/mo
- PremiumConsistent creators needing brand controls$59/mo
- UltimatePower creators and growing teams$299/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Other options worth a look
Tool·Client acquisitionGenerates marketing content and images from your brand voice and knowledge with AI agents.Content marketing
From $59/mo yearly
Tool·Client acquisitionGenerates AI content and tracks brand mentions across ChatGPT, Gemini and Google AI Overviews for visibility.Content marketing
From $79/mo yearly
Tool·Client acquisitionGenerates marketing copy with AI and predicts how well each version will perform before you publish it.Content marketing
From $39/mo yearly
Tool·Client acquisitionGenerates marketing and sales copy, then automates go-to-market workflows across sales, marketing, and operations.Content marketing
From $24/mo yearly
Tool·Client acquisitionGenerates short-form copy across emails, social posts, ads and product descriptions with AI.Content marketing
From $7.50/mo yearlyFree plan- DETool·Client acquisitionEdit video and audio by typing in a transcript, powered by AI to clean sound, remove filler words, and generate clips instantly.
Content marketing
From $16/moFree plan