The verdict
On the data we hold, LinkedIn comes out ahead. Here is why, point by point.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | $119.99/mo | |
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | Yes | |
| Built-in lead database | Yes | Yes |
| Buyer intent data | Yes | Yes |
| Links |
Plans and pricing
- Standard$119.99/mo
Zoominfo
Pricing not in our catalogue yet.
Who each is for
Choose LinkedIn if…
B2B founders and sellers who research, connect with and follow up with decision-makers on LinkedIn, and who treat it as a relationship layer that feeds a proper CRM.
Choose Zoominfo if…
A mid-market or enterprise sales and marketing team that needs a large B2B contact and company database with buyer intent signals for account-based targeting.
Other options worth a look
Runs multichannel cold outreach with built-in email warmup, lead database, and deliverability scoring.
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Builds sender reputation for new email accounts by warming them through a network of real inboxes.