LinkedIn Sales Navigator vs Zoominfo

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Zoominfo comes out ahead. Here is why, point by point.

What the data says

Zoominfo covers more of the features we compared: 5 of 6, against 3.
In our Outbound ranking, Zoominfo places 10 and LinkedIn Sales Navigator 22 of 33.

Side by side

LinkedIn Sales Navigator and Zoominfo compared
10 points compared	LinkedIn Sales Navigator	Zoominfo
Starts at	$89.99/mo	Not known yet
Free plan	No	Not known yet
API	Not known yet	Yes
MCP server	Not known yet	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	No	Yes
Buyer intent data	Yes	Yes
Direct-dial phone numbers	No	Yes
Strong EU/GDPR coverage	Yes	No
Website visitor de-anonymisation	No	Yes
Links	Visit	Visit

Plans and pricing

LinkedIn Sales Navigator

CoreFor individual sellers; $1,079.88 per year when billed annually (25% off).$119.99/mo/seat
AdvancedFor sales teams; $1,799.88 per year when billed annually (6% off).$159.99/mo/seat

Zoominfo

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose LinkedIn Sales Navigator if…

B2B founders and sales teams who prospect on LinkedIn and need deeper search, saved lists, lead alerts and InMail to find and reach the right buyers.

Visit Read the review

Choose Zoominfo if…

A mid-market or enterprise sales and marketing team that needs a large B2B contact and company database with buyer intent signals for account-based targeting.

Visit Read the review

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