Landbot vs Privy

LAvs

Two Lead capture tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Landbot comes out ahead. Here is why, point by point.

What the data says

Only Landbot has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Lead capture ranking, Landbot places 5 and Privy 2 of 9.

Side by side

Landbot and Privy compared
At a glance	LALandbot	Privy
Starts at	€32/mo	$24/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Landbot

SandboxTesting and experimentationFree
StarterSmall teams launching first agents€40/mo
ProfessionalGrowing teams scaling lead gen€100/mo
WhatsApp ProTeams adding WhatsApp to flows€200/mo

Privy

Email and SMSStarts at 30 USD a month, priced by mailable contacts with unlimited email sends; SMS credits are an add-on starting at 0.$30/mo
Displays onlyPop-ups and displays only, priced on monthly page views; starting at 24 USD a month.$24/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Landbot if…

We haven't written up who Landbot suits yet.

Visit Read the review

Choose Privy if…

Small online stores on Shopify, BigCommerce or Wix that want pop-ups to grow their list and email and SMS to follow up, without running separate tools.

Visit Read the review

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