The verdict
If you are trying to understand why visitors hesitate on a website, pick Hotjar. A short question on the pricing page, plus recordings of the same visits, shows objections you would never find in a report. If you need to measure satisfaction, run NPS, check how staff feel or research a market, pick SurveyMonkey. It gets a competent survey out in minutes, with a research panel available if you need respondents. A small B2B team with a website and a stalled funnel should start with Hotjar. A team that needs feedback from existing customers should start with SurveyMonkey.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $49/mo | €30/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Hotjar
- FreeFree
- Growth - Experience Analytics$588/yr
- Growth - Voice of Customer$1,188/yr
SurveyMonkey
- BasicFree
- Standard Monthly€39/mo
- Advantage Annual€432/yr
- Premier Annual€1,188/yr
- Team Advantage€360/yr/seat
- Team Premier€900/yr/seat
Who each is for
Choose Hotjar if…
Hotjar suits marketing, product and UX teams who want behaviour and feedback in one place on a site. One script gives you heatmaps, recordings, surveys and funnels. The questions are short, so this is not the tool for a long research exercise or for surveying staff. The free plan caps recorded sessions. Set up consent and mask sensitive fields, since recording collects behaviour data. Hotjar is page-level, so it will not follow people after they leave. It is also now part of Contentsquare, so check how you would buy it before you plan around it.
Choose SurveyMonkey if…
SurveyMonkey suits B2B teams in marketing, HR and customer experience who need feedback at scale. More than 400 templates and question banks mean you start from a proven survey. Responses go into a CRM such as Salesforce or into Power BI and Tableau. Estimate your yearly responses before you pick a plan, because the free Basic plan limits questions and responses and extra ones cost more on paid plans. Check which plans include API access before you plan an integration. Surveys look like surveys, so for a branded, conversational form look at Typeform or Tally.
Other options worth a look
Automatically captures every user interaction on web and mobile apps without pre-defining individual events.
Analyse user events to understand funnels, retention, flows and cohort behaviour without writing SQL.
Combines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.
Track user behaviour, retention and conversion across your web and mobile products in one platform.