The verdict
On the data we hold, Google Tag Manager comes out ahead. Here is why, point by point.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | ||
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | No | |
| Links |
Plans and pricing
Google Tag Manager
- StandardFree
OneTrust
Pricing not in our catalogue yet.
Who each is for
Choose Google Tag Manager if…
Marketers and developers who manage analytics, advertising and conversion tags across one or many websites and want to publish changes without a code deployment each time.
Choose OneTrust if…
Privacy, legal and security teams in mid-sized and large organisations that need cookie consent, data subject requests, vendor risk and AI governance managed in one platform.
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