The verdict
If you ship code with more than one contributor, human or agent, pick GitHub. Make does not replace pull requests, review or a durable history of changes. If you are an operations or marketing team moving data across forms, CRM, chat and sheets, and simple A to B automations no longer cope, pick Make. It shows branching and looping on a canvas and needs no servers. A technical small team may well end up with both, GitHub for the code and Make for the business flows around it. If you must choose one for general automation, choose Make for most small B2B teams. Actions is built around repository events, not around a sales or operations process.