The verdict
On the data we hold, OptinMonster comes out ahead. Here is why, point by point.
What the data says
- OptinMonster starts lower, at $17.50/mo against $149/mo.
- In our Lead capture ranking, OptinMonster places 3 and Distance 9 of 9.
Side by side
| At a glance | DIDistance | |
|---|---|---|
| Starts at | $149/mo | $17.50/mo |
| Free plan | No | No |
| API | Not known yet | Yes |
| MCP server | Not known yet | Not known yet |
| Links |
Plans and pricing
DI
Distance
- BuilderSingle operator or small team$149/mo
- GrowthGrowing team managing multiple channels$399/mo
- ProHigh-volume business needing scale$799/mo
OptinMonster
- Basic1 site, 2,500 campaign impressions; first-year introductory price 108 USD, then the price shown.$210/yr
- Plus2 sites, 10,000 campaign impressions; first-year introductory price 324 USD, then the price shown.$570/yr
- Pro3 sites, 25,000 campaign impressions; first-year introductory price 444 USD, then the price shown.$870/yr
- Growth5 sites, 100,000 campaign impressions; adds sub-accounts and custom branding; first-year introductory price 804 USD.$1,470/yr
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose OptinMonster if…
Marketers, bloggers and online stores with steady website traffic who want to turn more visitors into email subscribers or buyers using targeted pop-ups and offers.
Other options worth a look
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From $25/moFree plan - LATool·Client acquisitionBuilds no-code conversational AI agents for web and WhatsApp that qualify leads, answer questions, and book meetings automatically.
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From €32/mo yearlyFree plan - BLTool·Client acquisitionShare contact details via NFC taps or QR codes while capturing leads and syncing enriched contacts directly to your CRM.
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From $4.99/mo yearlyFree plan - FLTool·Client acquisitionBuilds online quizzes, tests and assessments with auto-grading and analytics to drive engagement or capture leads.
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From $17/moFree plan