The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- Supabase starts lower, at $25/mo against $185/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Tech stack ranking, Clay places 18 and Supabase 12 of 72.
Side by side
Plans and pricing
Clay
- Free500 actions and 100 data credits a month, unlimited seats, up to 200 rows per table.Free
- LaunchFrom $185 a month on monthly billing with 15,000 actions a month; annual billing is about 10 percent cheaper.$185/mo
- GrowthFrom $495 a month on monthly billing with 40,000 actions a month; annual billing is about 10 percent cheaper.$495/mo
Supabase
- Free500 MB database, 5 GB egress, 1 GB file storage; limited to 2 active projects, paused after 1 week idle.Free
- ProPer organisation, includes $10 monthly compute credit; usage-based beyond included quotas; no pausing.$25/mo
- TeamPer organisation, adds SOC2 and ISO 27001 compliance, SSO-style access controls and longer backups.$599/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Clay if…
B2B sales, growth and RevOps teams and agencies who build targeted prospect lists, enrich them from several data sources and write research-based outreach.
Choose Supabase if…
Technical founders and developers who want a managed Postgres database with built-in auth, APIs, storage and realtime for a web or mobile app, with the option to self-host later.
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