The verdict
On the data we hold, Clay comes out ahead. Here is why, point by point.
What the data says
- Both have a free plan, so you can try each before you pay.
- Mermaid starts lower, at $10/mo against $185/mo.
- In our Tech stack ranking, Clay places 18 and Mermaid 15 of 72.
Side by side
Plans and pricing
Clay
- Free500 actions and 100 data credits a month, unlimited seats, up to 200 rows per table.Free
- LaunchFrom $185 a month on monthly billing with 15,000 actions a month; annual billing is about 10 percent cheaper.$185/mo
- GrowthFrom $495 a month on monthly billing with 40,000 actions a month; annual billing is about 10 percent cheaper.$495/mo
Mermaid
- BasicFree plan with up to 3 diagrams, limited diagram size and limited AI.Free
- PlusUnlimited diagrams and 300 AI credits a year; 10 per user per month billed annually.$120/yr/seat
- Premium2,000 AI credits a year, free viewer seats and unlimited teams; 20 per user per month billed annually.$240/yr/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Clay if…
B2B sales, growth and RevOps teams and agencies who build targeted prospect lists, enrich them from several data sources and write research-based outreach.
Choose Mermaid if…
Developers, technical writers and operations teams who keep diagrams as text next to their code and docs, so they stay versioned and never turn into stale screenshots.
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