Amplitude vs SurveyMonkey

Pick Amplitude if you build a web or mobile product and want to see how people use it. Funnels, cohorts and segments show where users drop off and which behaviour predicts retention. It adds session replay, heatmaps and experiments. The free plan has no time limit and every plan has unlimited seats. It needs engineering time to send events and a tracking plan to keep them clean, and the interface is dense. It is the wrong choice if you want opinions from people outside your product, or only website traffic, where Google Analytics is simpler.

Pick SurveyMonkey if you are a marketing, HR or customer experience team that needs feedback at scale and no one to build plumbing. More than 400 templates and question banks get a competent survey out in minutes, and respondents recognise the format. It covers satisfaction and NPS, employee feedback, event follow-ups and market research, with integrations for Salesforce, Power BI and Tableau. The free Basic plan limits questions and responses, and extra responses cost more on paid plans, so estimate your volume. It looks like a survey, so a branded, conversational form is better built in Typeform or Tally.