The verdict
On the data we hold, Amplitude comes out ahead. Here is why, point by point.
What the data says
- Only Amplitude has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our Product analytics ranking, Amplitude places 5 and DataHawk 7 of 7.
Side by side
Plans and pricing
Amplitude
- FreeFree forever with 2 million events per month, session replay, feature flags and unlimited seats; no credit card.Free
- PlusStarts at $0 and scales with event volume; credit card required; more events, retention and session replays.Free
DA
DataHawk
Pricing not in our catalogue yet.
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Amplitude if…
Product, growth and data teams that need to see what users do inside a web or mobile product, and how that drives retention and conversion.
Other options worth a look
ToolAutomatically captures every user interaction on web and mobile apps without pre-defining individual events.Product analytics
Free plan
ToolAnalyse user events to understand funnels, retention, flows and cohort behaviour without writing SQL.Product analytics
Free plan
ToolCombines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.Product analytics
Free plan
ToolShows visitor behaviour through heatmaps, session recordings and on-site surveys to uncover friction.Product analytics
From $49/mo yearlyFree planAffiliate link
ToolCreate and distribute surveys to collect customer, employee, and market feedback at scale.Product analytics
From €30/mo yearlyFree planAffiliate link