The e-commerce growth strategies and tools I use to drive traffic, increase conversions, and boost lifetime value.
E-commerce growth is fast-paced and full of unique challenges. With over a decade in the field, I’ve learned which strategies make the biggest difference in driving conversions, growing customer value, and sustaining engagement. On this page, you’ll find the tactics and tools I rely on to optimise every stage of the e-commerce journey, from first interaction to repeat purchase.
This collection is a blend of high-impact strategies and essential tools that keep e-commerce growth focused on what matters most—attracting the right traffic, converting browsers into buyers, and creating experiences that bring customers back. If you’re looking to build a strong, scalable e-commerce strategy, dive into these resources for real, battle-tested insights that you can put to work immediately.
Build and manage your online store with Shopify, optimised for growth and scalability.
Manage enterprise-level eCommerce operations with Adobe Commerce, designed for scalability and customisation.
Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.
Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.
Improve website user experience with HotJar, offering tools for heatmaps, recordings, and feedback.
Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.
Gain valuable website performance insights and optimise your online strategy with Google Analytics.
Optimise your website with VWO, providing tools for A/B testing, heatmaps, and advanced conversion analytics.
Connect and automate workflows with Zapier, saving time by integrating your favourite apps and tools.
Automate your marketing with ActiveCampaign, providing robust tools for email, CRM, and customer journeys.
Manage cookie compliance effortlessly with Cookiebot, a trusted tool for GDPR and CCPA adherence.
Simplify consent management with CookieYes, ensuring compliance with privacy laws like GDPR and CCPA.
Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.
Build Shopify pages quickly with Instant’s no-code drag-and-drop editor, perfect for high-converting designs.
Boost conversions with Justuno’s smart pop-ups, exit-intent offers, and customisable banners, designed to maximise eCommerce revenue.
Build powerful, custom dashboards with Looker Studio to visualise and share insights across your team.
Enhance customer retention with Loyaltylion, offering custom loyalty programs for eCommerce businesses.
Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.
Manage your eCommerce store with Metorik, offering advanced reports and automation for scaling.
Track ad profitability with Profit Metrics, helping you optimise campaigns and cut out unprofitable spending.
Gain visitor insights with Microsoft Clarity, a free tool for analysing behaviour on your website.
Automate complex workflows with Pipedream, providing scalable and event-driven integrations.
Optimise eCommerce shipping with Sendcloud’s multi-carrier integrations, automation tools, and customisable customer notifications.
Build highly customisable websites with WordPress, perfect for marketers needing flexibility and control.
Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.
Video courses for growth pros, built on 13 years of experience.
Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.
Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
Step-by-step guides packed with actionable insights and tips.
Foundational books that shape my proven growth frameworks.
Learn what separates effective strategies from weak ones and how to craft focused, impactful plans for success.
Simplify your life by focusing on what matters most and eliminating everything that doesn’t contribute to your goals.
Eliminate distractions and focus on one priority at a time to achieve meaningful, measurable results.
Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
Pinpoint and solve your business’s most pressing issues, create clarity, and achieve sustainable growth step by step.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Avoid costly business mistakes by applying practical thinking strategies to improve decision-making, cash flow, and profitability.
Blog posts with insights on topics that matter for growth pros.
Simple, jargon-free explanations of key growth concepts.
Make smart growth decisions. Prioritise high-impact projects, optimise resources, and build scalable strategies.
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Refine your funnel to eliminate weak links. Leverage customer insights, A/B testing, and analytics for a seamless journey.
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The e-commerce CMS platforms I use to build scalable, high-performing online stores.
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Answers to the most frequently asked questions I get on this topic.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
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