Everything I wish I'd had when starting out. These guides cover the essentials, from strategy to execution, giving you the practical know-how to navigate the challenges of building a successful business
Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.
Every visitor is a potential customer. In this step, you'll learn how to optimise lead capture with better forms, landing pages, and conversion pathways. You'll remove friction and create an experience that encourages more website visitors to take action and enter your pipeline.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.
Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.
Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.
Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.
Every visitor is a potential customer. In this step, you'll learn how to optimise lead capture with better forms, landing pages, and conversion pathways. You'll remove friction and create an experience that encourages more website visitors to take action and enter your pipeline.
Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.
Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
I'm happy to help! Reach out via the contact form.
Yes, I offer a range of resources to help marketers succeed, including a free course on understanding compound growth.
The guides provide step-by-step instructions and real-world examples to help you apply these strategies to your specific business. I recommend working through the different chapters sequentially. If a particular chapter resonates with you, it might be worth considering the video course, which delves much deeper, explaining exactly what you need to do and including all the templates and tools you'll need. It's a comprehensive growth system.
My name is Ewoud Uphof, a marketing strategist with 15 years of experience. I've been fascinated by growth since 2010, and I created this guide out of a passion for sharing what I've learned. These guides are a way for me to give back to the marketing community and are also linked to my video course, which covers these topics in even greater depth.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
Free up a full day every week to focus on growth. We'll fix the systems, tools, and workflows holding your team back.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Find and fix what’s slowing your team down. This free scan assesses your marketing, sales, and automation setup, giving you clear recommendations to improve efficiency and eliminate bottlenecks.
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Master Compound Growth at your own pace—perfect for individual marketers and consultants who want a structured, repeatable way to grow.
Best for individuals
Watch at your own pace
Individual course access
Lifetime access + updates
A structured, hands-on programme designed for teams that want to fix bottlenecks, systemise execution, and scale growth predictably.
Best for teams
8h
video course
14
week programme
14
live workshops with your team
10
course licenses
A structured 14-week execution plan
Slack support