B2B growth strategy

Align marketing and sales for B2B growth

Bring marketing and sales together to drive conversions. Set shared goals, KPIs, and collaboration tactics to maximise B2B growth.

Automate B2B workflows

Learn to automate B2B tasks like lead follow-ups and CRM updates with Zapier, freeing up time for impactful work and keeping everything organised.

B2B A/B testing

Build a sales pipeline that converts

Design a B2B sales pipeline with the right CRM. Track leads effectively and increase conversions by managing each stage efficiently.

Build your ecommerce growth strategy

Create a solid growth strategy tailored to e-commerce, with actionable steps to reach key objectives and scale effectively.

Run your first ecommerce A/B test

Learn the essentials of A/B testing in e-commerce, from setting up tests to analysing results, ensuring data-backed optimisation for growth.

Automate ecommerce workflows

Use Zapier to automate ecommerce tasks, from order updates to customer engagement. Streamline processes to reduce manual work and improve efficiency.

Improve your post-purchase experience

Boost customer loyalty by crafting a post-purchase journey that delights and encourages repeat buying through follow-ups and personalised interactions.

Improve your checkout process

Reduce cart abandonment by streamlining your checkout process for ease, security, and efficiency, ensuring a seamless end-to-end shopping experience.

Improve your product pages

Refine product pages with compelling visuals and descriptions to enhance user experience, build trust, and drive more sales.

Improve your category pages

Improve category page structure and design to make browsing easy, boost discoverability, and help customers find products quickly.

Improve your ecommerce homepage

Learn to make your homepage engaging, user-friendly, and conversion-focused to maximise first impressions and guide visitors deeper into your site.

Identify ecommerce bottlenecks

Pinpoint and resolve the issues limiting your growth. Learn how to fix common bottlenecks to boost sales and performance.

Ecommerce growth fundamentals

Gain a solid foundation in e-commerce growth by mastering key principles, including customer journey mapping, conversion optimisation, and data-driven strategies that drive sustainable sales.