Lifetime value

Boost retention, repeat purchases, and profitability with practical strategies for increasing customer lifetime value.

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Introduction

Growth isn’t just about acquiring new customers—it’s about keeping them. This page provides actionable strategies to increase customer lifetime value through retention, upselling, and loyalty-building initiatives. With practical guides for both e-commerce and B2B, we focus on turning one-time buyers into repeat customers. The strategies here are designed for SMBs looking for cost-effective, scalable ways to grow long-term revenue.

AOV optimisation

Discover practical strategies to boost average order value (AOV) with upselling, cross-selling, and bundling techniques tailored for e-commerce and B2B businesses.

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AOV optimisation

Retention strategies

Keep your customers coming back with loyalty-building tactics like segmentation, personalised engagement, and exceptional service.

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Retention strategies

Tool wizards

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Lifetime value

Ecommerce AOV

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Free course
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Lifetime value

Tools

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Loyaltylion

Loyaltylion

E-commerce loyalty program to enhance customer retention.

Databox

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

The Pumpkin Plan

The Pumpkin Plan

Transform your business with The Pumpkin Plan by Mike Michalowicz. Learn to focus on your strengths, nurture top clients, and eliminate distractions to achieve scalable success.

Articles

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Wiki articles

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Retention

Keep customers loyal with proven retention strategies.

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Profit Per Order

Maximise per-order profits with pricing and upselling tactics.

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Lifetime Value (LTV)

Increase LTV with tactics that boost retention and customer spend.

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Frequently asked questions (FAQ)

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Further reading

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Free course

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Growth Guides
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