Boost retention, repeat purchases, and profitability with practical strategies for increasing customer lifetime value.
Growth isn’t just about acquiring new customers—it’s about keeping them. This page provides actionable strategies to increase customer lifetime value through retention, upselling, and loyalty-building initiatives. With practical guides for both e-commerce and B2B, we focus on turning one-time buyers into repeat customers. The strategies here are designed for SMBs looking for cost-effective, scalable ways to grow long-term revenue.
Enhance customer retention with Loyaltylion, offering custom loyalty programs for eCommerce businesses.
Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.
Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.
Video courses for growth pros, built on 13 years of experience.
Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.
Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
Step-by-step guides packed with actionable insights and tips.
Foundational books that shape my proven growth frameworks.
Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.
Blog posts with insights on topics that matter for growth pros.
Simple, jargon-free explanations of key growth concepts.
Increase the value of each customer relationship through targeted strategies.
Discover practical strategies to boost average order value (AOV) with upselling, cross-selling, and bundling techniques tailored for e-commerce and B2B businesses.
See topicKeep your customers coming back with loyalty-building tactics like segmentation, personalised engagement, and exceptional service.
See topicAnswers to the most frequently asked questions I get on this topic.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.