Lifetime value

Boost retention, repeat purchases, and profitability with practical strategies for increasing customer lifetime value.

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Introduction

Growth isn’t just about acquiring new customers—it’s about keeping them. This page provides actionable strategies to increase customer lifetime value through retention, upselling, and loyalty-building initiatives. With practical guides for both e-commerce and B2B, we focus on turning one-time buyers into repeat customers. The strategies here are designed for SMBs looking for cost-effective, scalable ways to grow long-term revenue.

Lifetime value

Tools

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Loyaltylion
Loyaltylion

Enhance customer retention with Loyaltylion, offering custom loyalty programs for eCommerce businesses.

Klaviyo
Klaviyo

Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.

Gorgias
Gorgias

Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.

Video courses for growth pros, built on 13 years of experience.

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Master your workweek

Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.

Take control of your inbox, calendar, and tasks.
Feel in control instead of overwhelmed.
The best tools & tips for growth professionals.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Generate 3x more high-quality leads with proven strategies.
Optimise your funnel to increase conversion rates by 30% or more.
Scale revenue sustainably with higher deal sizes and efficient operations.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Truly understand profitable ecommerce growth.
A simple 90-day growth plan for focused action.
Consistent ecommerce growth with a clear strategy.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Step-by-step guides packed with actionable insights and tips.

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Foundational books that shape my proven growth frameworks.

The Pumpkin Plan
The Pumpkin Plan

Discover how to focus on your best customers, eliminate distractions, and scale your business with clarity and purpose.

Articles

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Blog posts with insights on topics that matter for growth pros.

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Wiki articles

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Simple, jargon-free explanations of key growth concepts.

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Lifetime Value (LTV)

Increase the value of each customer relationship through targeted strategies.

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Other topics

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AOV optimisation

Discover practical strategies to boost average order value (AOV) with upselling, cross-selling, and bundling techniques tailored for e-commerce and B2B businesses.

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AOV optimisation
Retention strategies

Keep your customers coming back with loyalty-building tactics like segmentation, personalised engagement, and exceptional service.

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Retention strategies

Frequently asked questions (FAQ)

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Answers to the most frequently asked questions I get on this topic.

Coming soon.

Further reading

Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
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