Increase B2B LTV

Boost your revenue per customer by optimising deal size and retention strategies. Learn how to segment customers, raise prices strategically, and design packages that keep clients coming back.

Increase B2B LTV

Introduction

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Increase B2B LTV

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.

Increase B2B LTV

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More guides

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Task management

Task management

Master the art of prioritising and breaking down tasks to manage large projects and align with your goals.

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B2B Funnel Mastery

B2B Funnel Mastery

Turn leads into loyal customers by refining every stage of your funnel. From website optimisation to better proposals and discovery calls, this module equips you with tools to maximise conversion rates and sales success.

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Solid B2B Growth System

Solid B2B Growth System

Discover how small, strategic improvements across leads, conversions, and deal size can double your revenue without doubling your work. Learn why growth is a system, not a random collection of tactics, and master the fundamentals of strategic growth.

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Course
Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Lifetime value

Boost retention, repeat purchases, and profitability with practical strategies for increasing customer lifetime value.

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Lifetime value
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