Improve your funnel

Conversion optimisation

Boost your business with actionable strategies for conversion optimisation. Learn how to tweak, test, and refine every detail to maximise results.

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Introduction

Conversion optimisation

Tools

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VWO
VWO

Optimise your website with VWO, providing tools for A/B testing, heatmaps, and advanced conversion analytics.

OmniConvert
OmniConvert

Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.

HotJar
HotJar

Improve website user experience with HotJar, offering tools for heatmaps, recordings, and feedback.

Microsoft Clarity
Microsoft Clarity

Gain visitor insights with Microsoft Clarity, a free tool for analysing behaviour on your website.

Gorgias
Gorgias

Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.

Video courses for growth pros, built on 13 years of experience.

Course
Master your workweek

Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.

Take control of your inbox, calendar, and tasks.
Feel in control instead of overwhelmed.
The best tools & tips for growth professionals.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid B2B Growth

Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.

Generate 3x more high-quality leads with proven strategies.
Optimise your funnel to increase conversion rates by 30% or more.
Scale revenue sustainably with higher deal sizes and efficient operations.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Course
Solid Ecommerce Growth

Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.

Truly understand profitable ecommerce growth.
A simple 90-day growth plan for focused action.
Consistent ecommerce growth with a clear strategy.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Step-by-step guides packed with actionable insights and tips.

B2B A/B testing

B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

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Foundational books that shape my proven growth frameworks.

The Science of Selling
The Science of Selling

Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.

Articles

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Blog posts with insights on topics that matter for growth pros.

Map your funnel and find bottlenecks

Map your funnel and find bottlenecks

Understand where your testing efforts will have the most impact by mapping your B2B funnel and finding bottlenecks. Learn to identify what to test by leveraging analytics and a structured approach.

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Set up tracking and goals for accurate data

Set up tracking and goals for accurate data

Data is the backbone of A/B testing. Learn how to set up tracking and goals in VWO to ensure accurate measurement and performance insights.

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Launch your first A/B test

Launch your first A/B test

The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.

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Learn from your experiments

Learn from your experiments

The true value of A/B testing lies in learning from the results. This chapter covers how to interpret outcomes, understand what worked, and apply those learnings to future tests.

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Build a repeatable, scalable process for A/B testing

Build a repeatable, scalable process for A/B testing

Move beyond one-off experiments and create a sustainable, repeatable framework for A/B testing that drives consistent improvements. Learn how to scale your efforts by refining your process and prioritising impactful tests.

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Wiki articles

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Simple, jargon-free explanations of key growth concepts.

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A/B testing

Optimise decisions with scientific A/B testing strategies and tools.

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Above the Fold

Content displayed immediately without scrolling, crucial for grabbing user attention.

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Call-to-Action (CTA)

Craft CTAs that drive engagement and action across platforms.

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Wireframe

A visual guide representing the skeletal structure of a webpage or app.

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Other topics

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Frequently asked questions (FAQ)

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Answers to the most frequently asked questions I get on this topic.

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Further reading

Course

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.

Improve your funnel

Refine your funnel to eliminate weak links. Leverage customer insights, A/B testing, and analytics for a seamless journey.

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