Refine your funnel to eliminate weak links. Leverage customer insights, A/B testing, and analytics for a seamless journey.
Your funnel should always be evolving. Improving your funnel is about using data and testing to optimise performance at every stage. Conversion optimisation, A/B testing, and applying customer insights are the key elements here. This isn’t just about small tweaks—it’s about making smarter decisions that have a big impact on your revenue. A solid improvement process keeps your funnel driving results as your business scales.
Improve website user experience with HotJar, offering tools for heatmaps, recordings, and feedback.
Gain visitor insights with Microsoft Clarity, a free tool for analysing behaviour on your website.
Gain valuable website performance insights and optimise your online strategy with Google Analytics.
Optimise your website with VWO, providing tools for A/B testing, heatmaps, and advanced conversion analytics.
Boost conversion rates with OmniConvert, offering personalisation and testing tools for better results.
Design and launch stunning websites without coding using Webflow, built for creativity and control.
Create interactive forms and surveys with Typeform, boosting engagement and collecting actionable insights.
Streamline customer support with Gorgias, a helpdesk tailored for eCommerce brands to manage all communications.
Video courses for growth pros, built on 13 years of experience.
Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.
Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
Step-by-step guides packed with actionable insights and tips.
Foundational books that shape my proven growth frameworks.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Create high-converting sales funnels to attract traffic, engage leads, and build a thriving online business.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Blog posts with insights on topics that matter for growth pros.
Simple, jargon-free explanations of key growth concepts.
Convert leads into paying customers with BOFU tactics and offers.
Optimise every touchpoint for better conversions across your sales funnel.
Refine your funnel to improve conversion rates and grow revenue effectively.
Map and refine each touchpoint to create seamless, engaging customer experiences.
Build landing pages that turn visitors into leads with targeted CTAs and design.
Move prospects toward conversion with targeted MOFU content and strategies.
Build awareness and attract prospects with TOFU content strategies.
Enhance engagement and satisfaction through superior user experiences.
Automate your customer journey with powerful tools for abandoned cart recovery, behavioural triggers, and follow-up sequences.
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Strategic marketing approaches for driving traffic and conversions. Integrate owned and paid channels to maximise your growth efforts.
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Discover the essential tools I use to build effective B2B websites and high-converting landing pages.
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The e-commerce CMS platforms I use to build scalable, high-performing online stores.
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Answers to the most frequently asked questions I get on this topic.
Use tools like Google Analytics to track user drop-off rates at each stage and conduct A/B testing to optimise key elements.
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