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B2B Blueprint

Make B2B sales predictable and scalable with a clear, simple strategy. Finally get a grip on B2B growth.

Truly understand profitable B2B growth.

A simple 90-day growth plan for focused action.

Consistent B2B growth with a clear strategy.

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B2B Blueprint
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About the course

This course is for B2B decision-makers who need to create a winning strategy for scalable growth. If you’re struggling to align your marketing and sales efforts or unsure how to prioritise initiatives that generate real results, this course provides the clarity and structure you need. You’ll learn how to orchestrate growth, optimise cost per new client, and create a machine that works predictably and sustainably.

Do you ever feel like your growth efforts are scattered, and your results inconsistent? Some campaigns work, but others fall flat—and it’s hard to know why. You’re spending on ads, booking sales calls, but there’s no clear system tying it all together. Without visibility into how your funnel performs, every new idea feels like another guess rather than a calculated step forward. It’s frustrating, overwhelming, and hard to demonstrate progress to stakeholders.

Imagine stepping into the control room of your B2B business. You know exactly how marketing and sales are working together, from ad spend to leads, to booked meetings, and finally to closed deals. Instead of chasing quick fixes, you’re driving sustainable growth with a clear system that shows you what’s working, what’s not, and what to improve. You’ll finally have the confidence to invest in what matters, knowing your cost per new client is predictable and scalable.

This course transforms the way you approach B2B growth. You’ll learn how to align marketing and sales, optimise every stage of the funnel, and create a machine that delivers measurable results. With the Goal Tree framework and clear reporting systems, you’ll take control of your cost per client, make data-driven decisions, and develop a practical 90-day action plan for sustainable growth.

What you'll learn

Course outcomes

Truly understand profitable B2B growth.

A simple 90-day growth plan for focused action.

Consistent B2B growth with a clear strategy.

Modules

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Course details

Who the course is for

Frustrated B2B owners looking for a clear growth path.

Ambitious B2B marketers aiming to break through growth plateaus.

Decision-makers lacking time to build a solid growth strategy.

Course outcomes

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Language: English

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Subtitles: English, Dutch

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Length:

🎥

4

modules with

video lessons

♾️

Lifetime course updates & access to video platform

Bonus material

Bonus 1

90-day B2B growth strategy template

A Google Sheet to design your growth strategy with ease. Includes three industry-specific examples to jumpstart your 90-day plan.

Bonus 2

Weekly B2B growth scorecard template

Track progress weekly with a Google Sheet built for B2B. Keep your team focused with clear, actionable metrics.

Bonus 3

90-day B2B success reminders

Get weekly email reminders with clear instructions to stay on track and achieve sustainable growth for your B2B business.

Tools used in this course

Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.

Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw
Christoph van der Klaauw
Snappcar
COO

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet
Coen van Vliet
Prodos
Web data analyst

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters
Klup
Co-founder

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer
Olaf Arkauer
Suite 702
Co-founder

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté
Joël Monté
Strategiefabriek
Growth Markteer

Frequently asked questions (FAQ)

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Free course

B2B Blueprint

Truly understand profitable B2B growth.
A simple 90-day growth plan for focused action.
Consistent B2B growth with a clear strategy.
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Free Course

5000

incl VAT
Free module

Make B2B sales predictable and scalable with a clear, simple strategy. Finally get a grip on B2B growth.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.