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the psychology of selling anything

the psychology of selling anything

Published: 28 April 2026

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The operating system for an autonomous business.

Choices that keep coming back become the way you work: the SOPs write themselves.

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12-week cycles
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Value delivery
Value creation
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The six factories and their four layers

Brand
They get to know and trust you, before they are buying
Client acquisition
They buy, from the moment someone is buying to the signature
Value delivery
They get the result and stay, from the signature to renewal
Value creation
What we make, whatever its type: software, a service or a course
People
Employees, fractionals, freelancers and AI agents, counted as one workforce
Finance
The money and the rules

Popular playbooks

Outbound
Grow existing accounts
Keep customers longer
Master your workweek
Financial statements
Website

Tool categories

Tech stack
Outbound
HR
Bookkeeping
CRM
Content marketing

Popular tools

Airtable
Lemlist
Confluence
Xero
Salesforce
Jasper

Top comparisons

Airtable vs Coda
Airtable vs Google Workspace
Coda vs Google Workspace
Instantly vs Lemlist
Lemlist vs Reply.io
Kanbox vs Lemlist

Glossary

A/B testing
Back-office Automation
CAC Payback Period
Data Hygiene
Economic buyer
Feature flag

Books

$100M Offers
Customer Success
Continuous Discovery Habits
Atomic Habits
$100M Leads
Demand-Side Sales 101