Omnisend vs Pardot (Marketing Cloud Account Engagement)

Omnisend logovsP(
Omnisend sends email, SMS and push for online stores and starts free. Pardot is Salesforce's B2B automation tied to CRM records. Pick by whether you sell through a shop or a sales team.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

If you run an online store and want email, SMS and push in one place, pick Omnisend. If you are a B2B team that already runs your sales process in Salesforce, pick Pardot.

For most small teams the choice is easy, because they fit only one of the two. Omnisend is a poor base for long B2B sales cycles, and Pardot is a poor first marketing tool for a small team. It is sold on annual contracts and priced per organisation, and its value comes from the link to the CRM. If you are small and B2B but not on Salesforce, I would look at HubSpot instead. It ties marketing and sales together and is easier to start with.

What the data says
  • Both cover 1 of the 1 features we compared.
  • Only Omnisend has a free plan to start on.
  • In our Marketing automation ranking, Omnisend places 5 and Pardot (Marketing Cloud Account Engagement) 6 of 13.

Side by side

Omnisend and Pardot (Marketing Cloud Account Engagement) compared
5 points compared
Omnisend logoOmnisend
P(Pardot (Marketing Cloud Account Engagement)
Starts at$16/mo€1,250/mo
Free planYesNo
APIYesYes
MCP serverYesNot known yet
SMS / multi-channelYesYes
Links
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Plans and pricing

Omnisend logo

Omnisend

  • FreeUp to 500 emails and 250 contacts a month, plus 500 web push notifications; no credit card needed.Free
  • StandardStarts at 500 contacts and 6,000 emails; price rises with contacts. Page shows a 30 percent promo for the first 3 months.$16/mo
  • ProStarts at 2,500 contacts with unlimited emails and advanced AI tools; SMS credits are extra, from a low per-message rate.$59/mo
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Pardot (Marketing Cloud Account Engagement)

  • Growth+Priced per organisation, billed annually (1,250 EUR monthly equivalent); includes Marketing Cloud Next Growth Edition.€15,000/yr
  • Plus+Priced per organisation, billed annually (2,750 EUR monthly equivalent); includes Marketing Cloud Next Advanced Edition.€33,000/yr
  • Advanced+Priced per organisation, billed annually (4,400 EUR monthly equivalent); includes Marketing Cloud Next Advanced Edition.€52,800/yr
  • Premium+Priced per organisation, billed annually (15,000 EUR monthly equivalent); includes Premier Success.€180,000/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Omnisend logo

Choose Omnisend if…

Pick Omnisend if you are a small or mid-sized online store that has outgrown a basic newsletter tool. The free plan lets you send real campaigns before you commit, and the team will migrate your flows, lists and templates for you.

The flow builder is where it earns its keep. Welcome and abandoned cart flows run while you do something else. Watch two things. Price follows your contact count, and SMS sits on a higher plan and is billed per message, with rates that differ by country.

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Choose Pardot (Marketing Cloud Account Engagement) if…

Pick Pardot if you are a B2B marketing and sales team that already pays for Salesforce and wants both sides to work from the same records. Sales can see what a prospect read and clicked before the call, and marketing can see what happened to the leads it passed on.

Expect an annual contract and a setup that needs someone who knows both Salesforce and marketing automation. If you move your CRM later, the tool loses most of its reason to exist, so plan for that before you build years of scoring rules inside it.

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