Klaviyo vs Zapier

Klaviyo logovsZapier logo
Klaviyo is a ready-made email and SMS platform for online stores. Zapier connects web apps for teams that want to automate hand-offs without code. Pick Klaviyo to message shoppers, Zapier to link your tools.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

If you run an online store and want purchase and browsing behaviour to drive your messages, pick Klaviyo. A connector cannot give you segments, flows and revenue per flow on its own. If you are a small B2B team with no store, pick Zapier. Klaviyo has no deals pipeline or account view and a CRM such as HubSpot fits better, while Zapier will connect your forms, CRM, billing and chat without a developer. Stores with many other tools may end up using both, with Klaviyo for messaging and Zapier for the odd hand-off. Check that Zapier lists the apps you need before you rely on it.

What the data says
  • Both cover 2 of the 2 features we compared.
  • Both have a free plan, so you can try each before you pay.
  • Zapier starts lower, at $19.99/mo against $20/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Automation ranking, Klaviyo places 9 and Zapier 4 of 11.

Side by side

Klaviyo and Zapier compared
6 points compared
Klaviyo logoKlaviyo
Zapier logoZapier
Starts at$20/mo$19.99/mo
Free planYesYes
APIYesYes
MCP serverYesYes
Built-in AIYesYes
Integrations & APIYesYes
Links
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Plans and pricing

Klaviyo logo

Klaviyo

  • FreeFree up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages.Free
  • ComposerAI add-on plan at $20 per month with about four times the free Composer usage.$20/mo
Zapier logo

Zapier

  • FreeFree forever: unlimited two-step Zaps, Tables and Forms, 100 tasks per month, 1 user.Free
  • ProfessionalStarting from $19.99 per month for the lowest task tier (750 tasks); price rises with the task tier. Multi-step Zaps, premium apps, webhooks.$19.99/mo
  • TeamStarting from $69 per month for the lowest task tier; price rises with the task tier. Up to 25 users, shared Zaps, SAML SSO.$69/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Klaviyo logo

Choose Klaviyo if…

Pick Zapier if people on your team copy data between tools by hand. As a Zapier Certified Expert with eight years of daily use, I would reach for it first for quick, reliable links between popular apps. The editor is simple enough for non-developers, and the task history makes debugging straightforward. The free plan includes two-step Zaps, Tables and Forms, with 100 tasks each month. It has an official MCP server, though each successful call uses two tasks. Task-based pricing rises as you scale, and heavy branching feels clunky, so count your runs before choosing a plan.

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Zapier logo

Choose Zapier if…

Pick Klaviyo if you sell products online and want to move beyond one newsletter for everyone. Segments use purchase history and site behaviour, and flows such as welcome series and abandoned carts run on their own. Email, SMS, push and WhatsApp share one customer profile. It has a free plan and an official MCP server, so you can test with real data. Paid plans are calculator-driven and rise with contacts and channels, so check the price for your list. It is built for B2C commerce, so a B2B service business will find a CRM fits better.

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