Klaviyo vs Whale

vsWH

Two Automation tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Klaviyo comes out ahead. Here is why, point by point.

What the data says

Both have a free plan, so you can try each before you pay.
Klaviyo starts lower, at $20/mo against $249/mo.
In our Automation ranking, Klaviyo places 9 and Whale 11 of 11.

Side by side

Klaviyo and Whale compared
At a glance	Klaviyo	WHWhale
Starts at	$20/mo	$249/mo
Free plan	Yes	Yes
API	Yes	Not known yet
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Klaviyo

FreeFree up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages.Free
ComposerAI add-on plan at $20 per month with about four times the free Composer usage.$20/mo

Whale

ScaleGrowing teams centralizing operations and standardizing onboarding.$249/mo
AdvanceScaling organizations needing advanced analytics, e-signatures, and granular permissions.$499/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Klaviyo if…

E-commerce and direct-to-consumer brands that want email, SMS and customer data in one platform to run segmented, behaviour-driven campaigns and flows from purchase and browsing history.

Visit Read the review

Choose Whale if…

We haven't written up who Whale suits yet.

Visit Read the review

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