Klaviyo vs n8n

Pick Klaviyo if your business is an online store or a direct-to-consumer brand. You get email, SMS, push and WhatsApp on one customer profile, flows such as abandoned carts and welcome series, forms, templates and analytics. It has a free plan and an official MCP server, so you can test with real data and let AI tools read reports. It has no deals pipeline, so a B2B service business with long sales cycles should look at a CRM. Paid plans rise with contacts and channels, so use the calculator with your real list. Someone must own the flows and keep the store data clean.

Pick n8n if you have technical people and want visual automation with code in it. One canvas holds parallel branches, loops, code blocks and merges that you would otherwise split across several tools, and cost follows executions, not steps. It can be self-hosted, so data stays where you put it, and it has nodes for AI agents and a built-in MCP server. I host client workflows on my own VPS, so costs stay flat at high volume. Self-hosting needs someone to own updates, backups and security, and some smaller apps lack native nodes. Non-technical colleagues may need guidance.