Keap vs SMTP2GO

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Two Marketing automation tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, SMTP2GO comes out ahead. Here is why, point by point.

What the data says

Only SMTP2GO has a free plan to start on.
SMTP2GO starts lower, at $8.33/mo against $249/mo.
Only SMTP2GO has an MCP server, so an AI employee can work in it directly.
In our Marketing automation ranking, SMTP2GO places 9 and Keap 1 of 13.

Side by side

Keap and SMTP2GO compared
At a glance	Keap	SMSMTP2GO
Starts at	$249/mo	$8.33/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Keap

KeapStarting price with 2 users included; extra users $39 per month. Price grows with number of contacts.$299/mo

SMTP2GO

Startersmall business sending up to 10k emails$10/mo
Professionalgrowing teams needing dedicated IPs$75/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Keap if…

Small service businesses, coaches, consultants and agencies that want CRM, email and text marketing automation, appointments, invoicing and payments in one system instead of juggling separate apps.

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Choose SMTP2GO if…

We haven't written up who SMTP2GO suits yet.

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