iContact vs SMTP2GO

ICvsSM
Two Marketing automation tools side by side: what each does, what it costs and who it suits.
VisitVisit
The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

On the data we hold, SMTP2GO comes out ahead. Here is why, point by point.

What the data says
  • Only SMTP2GO has a free plan to start on.
  • iContact starts lower, at $7.67/mo against $8.33/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Marketing automation ranking, SMTP2GO places 9 and iContact 10 of 13.

Side by side

iContact and SMTP2GO compared
At a glance
ICiContact
SMSMTP2GO
Starts at$7.67/mo$8.33/mo
Free planNoYes
APIYesYes
MCP serverYesYes
Links
Visit
Visit

Plans and pricing

IC

iContact

  • Standardsolo marketers under 2,500 contacts$9/mo
  • Premiumteams needing A/B testing and social posting$16/mo
SM

SMTP2GO

  • Startersmall business sending up to 10k emails$10/mo
  • Professionalgrowing teams needing dedicated IPs$75/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

IC

Choose iContact if…

We haven't written up who iContact suits yet.
VisitRead the review
SM

Choose SMTP2GO if…

We haven't written up who SMTP2GO suits yet.
VisitRead the review

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