iContact vs Keap

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Two Marketing automation tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, iContact comes out ahead. Here is why, point by point.

What the data says

iContact starts lower, at $7.67/mo against $249/mo.
Only iContact has an MCP server, so an AI employee can work in it directly.
In our Marketing automation ranking, iContact places 10 and Keap 1 of 13.

Side by side

iContact and Keap compared
At a glance	ICiContact	Keap
Starts at	$7.67/mo	$249/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

iContact

Standardsolo marketers under 2,500 contacts$9/mo
Premiumteams needing A/B testing and social posting$16/mo

Keap

KeapStarting price with 2 users included; extra users $39 per month. Price grows with number of contacts.$299/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose iContact if…

We haven't written up who iContact suits yet.

Visit Read the review

Choose Keap if…

Small service businesses, coaches, consultants and agencies that want CRM, email and text marketing automation, appointments, invoicing and payments in one system instead of juggling separate apps.

Visit Read the review

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