The verdict
On the data we hold, Omnisend comes out ahead. Here is why, point by point.
What the data says
- Only Omnisend has a free plan to start on.
- Omnisend starts lower, at $16/mo against $599/mo.
- Only Omnisend has an MCP server, so an AI employee can work in it directly.
- In our Marketing automation ranking, Omnisend places 5 and Gushwork 13 of 13.
Side by side
Plans and pricing
GU
Gushwork
- Standardcomplete AI growth system with onboarding$900/mo
- Starterbasic content velocity and local SEO$599/mo
Omnisend
- FreeUp to 500 emails and 250 contacts a month, plus 500 web push notifications; no credit card needed.Free
- StandardStarts at 500 contacts and 6,000 emails; price rises with contacts. Page shows a 30 percent promo for the first 3 months.$16/mo
- ProStarts at 2,500 contacts with unlimited emails and advanced AI tools; SMS credits are extra, from a low per-message rate.$59/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Omnisend if…
Small and mid-sized online stores that want email, SMS and push campaigns plus automated flows in one place, and want to start on a free plan.
Other options worth a look
Tool·Client acquisitionConsolidates customer management, email marketing, sales pipelines and invoicing into one system for small businesses.Marketing automation
From $249/mo yearlyAffiliate link- Tool·Client acquisitionSMS, RCS and email retention marketing for Shopify stores, with flows, opt-in tools and per-message pricing.
Marketing automation
From $100/moFree plan
Tool·Client acquisitionAutomates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.Marketing automation
From $15/moAffiliate link- METool·Client acquisitionAdobe's enterprise marketing automation for lead nurturing, scoring and campaign reporting, tied into your CRM.
Marketing automation
- P(Tool·Client acquisitionSalesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.
Marketing automation
From €1,250/mo yearly - GITool·Client acquisitionCombines AI-powered email marketing with landing pages, webinars, and ecommerce tools to automate customer journeys and nurture leads.
Marketing automation
From $15.58/mo yearlyFree plan