The verdict
On the data we hold, Keap comes out ahead. Here is why, point by point.
What the data says
- Keap starts lower, at $249/mo against $599/mo.
- In our Marketing automation ranking, Keap places 1 and Gushwork 13 of 13.
Side by side
Plans and pricing
GU
Gushwork
- Standardcomplete AI growth system with onboarding$900/mo
- Starterbasic content velocity and local SEO$599/mo
Keap
- KeapStarting price with 2 users included; extra users $39 per month. Price grows with number of contacts.$299/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Keap if…
Small service businesses, coaches, consultants and agencies that want CRM, email and text marketing automation, appointments, invoicing and payments in one system instead of juggling separate apps.
Other options worth a look
- Tool·Client acquisitionSMS, RCS and email retention marketing for Shopify stores, with flows, opt-in tools and per-message pricing.
Marketing automation
From $100/moFree plan - METool·Client acquisitionAdobe's enterprise marketing automation for lead nurturing, scoring and campaign reporting, tied into your CRM.
Marketing automation
- Tool·Client acquisitionEmail, SMS and web push marketing for online stores, with ready-made automations and a free plan to start.
Marketing automation
From $16/moFree planAffiliate link
Tool·Client acquisitionAutomates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.Marketing automation
From $15/moAffiliate link- P(Tool·Client acquisitionSalesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.
Marketing automation
From €1,250/mo yearly - GITool·Client acquisitionCombines AI-powered email marketing with landing pages, webinars, and ecommerce tools to automate customer journeys and nurture leads.
Marketing automation
From $15.58/mo yearlyFree plan