The verdict
On the data we hold, SMTP2GO comes out ahead. Here is why, point by point.
What the data says
- Only SMTP2GO has a free plan to start on.
- SMTP2GO starts lower, at $8.33/mo against $14/mo.
- Only SMTP2GO has an MCP server, so an AI employee can work in it directly.
- In our Marketing automation ranking, SMTP2GO places 9 and Campaigner 11 of 13.
Side by side
| At a glance | SMSMTP2GO | |
|---|---|---|
| Starts at | $14/mo | $8.33/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | No | Yes |
| Links |
Plans and pricing
CA
Campaigner
- EssentialsNew businesses$14/mo
- AdvancedTeams scaling multi-channel automations$35/mo
SM
SMTP2GO
- Startersmall business sending up to 10k emails$10/mo
- Professionalgrowing teams needing dedicated IPs$75/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Other options worth a look
Tool·Client acquisitionConsolidates customer management, email marketing, sales pipelines and invoicing into one system for small businesses.Marketing automation
From $249/mo yearlyAffiliate link- Tool·Client acquisitionSMS, RCS and email retention marketing for Shopify stores, with flows, opt-in tools and per-message pricing.
Marketing automation
From $100/moFree plan
Tool·Client acquisitionAutomates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.Marketing automation
From $15/moAffiliate link- METool·Client acquisitionAdobe's enterprise marketing automation for lead nurturing, scoring and campaign reporting, tied into your CRM.
Marketing automation
- Tool·Client acquisitionEmail, SMS and web push marketing for online stores, with ready-made automations and a free plan to start.
Marketing automation
From $16/moFree planAffiliate link - P(Tool·Client acquisitionSalesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.
Marketing automation
From €1,250/mo yearly