The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Campaigner starts lower, at $14/mo against $249/mo.
- In our Marketing automation ranking, Campaigner places 11 and Keap 1 of 13.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | $14/mo | $249/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | No | No |
| Links |
Plans and pricing
CA
Campaigner
- EssentialsNew businesses$14/mo
- AdvancedTeams scaling multi-channel automations$35/mo
Keap
- KeapStarting price with 2 users included; extra users $39 per month. Price grows with number of contacts.$299/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Keap if…
Small service businesses, coaches, consultants and agencies that want CRM, email and text marketing automation, appointments, invoicing and payments in one system instead of juggling separate apps.
Other options worth a look
- Tool·Client acquisitionSMS, RCS and email retention marketing for Shopify stores, with flows, opt-in tools and per-message pricing.
Marketing automation
From $100/moFree plan - METool·Client acquisitionAdobe's enterprise marketing automation for lead nurturing, scoring and campaign reporting, tied into your CRM.
Marketing automation
- Tool·Client acquisitionEmail, SMS and web push marketing for online stores, with ready-made automations and a free plan to start.
Marketing automation
From $16/moFree planAffiliate link
Tool·Client acquisitionAutomates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.Marketing automation
From $15/moAffiliate link- P(Tool·Client acquisitionSalesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.
Marketing automation
From €1,250/mo yearly - GITool·Client acquisitionCombines AI-powered email marketing with landing pages, webinars, and ecommerce tools to automate customer journeys and nurture leads.
Marketing automation
From $15.58/mo yearlyFree plan