Aura vs Kajabi

AUvs

Two Tech stack tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Kajabi comes out ahead. Here is why, point by point.

What the data says

Aura starts lower, at $37/mo against $143/mo.
Only Kajabi has an MCP server, so an AI employee can work in it directly.
In our Tech stack ranking, Kajabi places 7 and Aura 69 of 72.

Side by side

Aura and Kajabi compared
At a glance	AUAura	Kajabi
Starts at	$37/mo	$143/mo
Free plan	No	No
API	No	Yes
MCP server	No	Yes
Links	Visit	Visit

Plans and pricing

Aura

StarterNew sellers earning up to $15K monthly$37/mo
EssentialGrowing businesses earning up to $50K monthly$77/mo
PlusScaling sellers earning up to $250K monthly$157/mo
ProEstablished teams earning up to $1M monthly$237/mo

Kajabi

Basic$143 per month billed yearly.$179/mo
Growth$199 per month billed yearly.$249/mo
Pro$399 per month billed yearly; includes the Public API.$499/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Aura if…

We haven't written up who Aura suits yet.

Visit Read the review

Choose Kajabi if…

Creators, coaches, educators and experts who want to sell courses, coaching, memberships, newsletters and digital products from one platform instead of joining a course tool, an email tool and a payment processor.

Visit Read the review

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