Funnel Optimisation

Funnel Foundations

Build effective online funnels that convert, with step-by-step guidance for creating landing pages, product pages, and thank-you pages.

Funnel FoundationsFunnel Foundations

Ecommerce growth fundamentals

Gain a solid foundation in e-commerce growth by mastering key principles, including customer journey mapping, conversion optimisation, and data-driven strategies that drive sustainable sales.

Identify ecommerce bottlenecks

Pinpoint and resolve the issues limiting your growth. Learn how to fix common bottlenecks to boost sales and performance.

Improve your ecommerce homepage

Learn to make your homepage engaging, user-friendly, and conversion-focused to maximise first impressions and guide visitors deeper into your site.

Improve your category pages

Improve category page structure and design to make browsing easy, boost discoverability, and help customers find products quickly.

Improve your product pages

Refine product pages with compelling visuals and descriptions to enhance user experience, build trust, and drive more sales.

Improve your checkout process

Reduce cart abandonment by streamlining your checkout process for ease, security, and efficiency, ensuring a seamless end-to-end shopping experience.

Improve your post-purchase experience

Boost customer loyalty by crafting a post-purchase journey that delights and encourages repeat buying through follow-ups and personalised interactions.

Automate ecommerce workflows

Use Zapier to automate ecommerce tasks, from order updates to customer engagement. Streamline processes to reduce manual work and improve efficiency.

Build your ecommerce growth strategy

Create a solid growth strategy tailored to e-commerce, with actionable steps to reach key objectives and scale effectively.
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Introduction

The first step to building a great funnel is ensuring every page does its job. From landing pages and product pages to category pages and checkout flows, these are the building blocks of your funnel. Each page needs to deliver on its purpose—whether it’s capturing attention, showcasing products, or driving conversions. Solid funnel foundations give you a clear checklist to ensure every page in your funnel is optimised for performance.

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Tool wizards

All topics

Ecommerce CMS

The e-commerce CMS platforms I use to build scalable, high-performing online stores.

See tool wizard
Ecommerce CMS

Landing page builders

Discover the essential tools I use to build effective B2B websites and high-converting landing pages.

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Landing page builders
Coming soon.
Ecommerce growth fundamentals

Ecommerce growth fundamentals

Gain a solid foundation in e-commerce growth by mastering key principles, including customer journey mapping, conversion optimisation, and data-driven strategies that drive sustainable sales.

See guide
Identify ecommerce bottlenecks

Identify ecommerce bottlenecks

Pinpoint and resolve the issues limiting your growth. Learn how to fix common bottlenecks to boost sales and performance.

See guide
Improve your ecommerce homepage

Improve your ecommerce homepage

Learn to make your homepage engaging, user-friendly, and conversion-focused to maximise first impressions and guide visitors deeper into your site.

See guide
Improve your category pages

Improve your category pages

Improve category page structure and design to make browsing easy, boost discoverability, and help customers find products quickly.

See guide

Funnel Foundations

Tools

See tool wizard
Shopify

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

VWO

VWO

Conversion optimisation tool for A/B testing and website improvement.

Wordpress

Wordpress

Best for marketers looking for flexibility and customisation. With a large ecosystem of plugins, WordPress can be adapted to fit any B2B business model, but it requires more setup and maintenance compared to other tools.

Webflow

Webflow

Design and build websites without coding, giving you creative control and freedom over your web projects as an entrepreneur.

Squarespace

Squarespace

A solid choice for marketers who want to quickly set up a B2B website without technical skills. While it’s more template-driven, it’s perfect if you need something simple and visually appealing with minimal setup.

Microsoft Clarity

Microsoft Clarity

Clarity is a free product that captures how people use your site. Setup is easy and you'll start getting data in minutes.

Dotcom Secrets

Dotcom Secrets

Unlock the secrets of online success. Learn to build sales funnels, attract traffic, and convert leads into loyal customers with Russell Brunson’s proven strategies.

Traffic secrets

Traffic secrets

Master traffic generation with Traffic Secrets by Russell Brunson. Discover strategies to attract your ideal audience and drive consistent traffic to your business.

Influence

Influence

Uncover the psychology of persuasion. Learn the six principles of influence to ethically and effectively change minds and drive decisions.

Articles

Go to blog
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Wiki articles

Go to wiki

UTMs

Track and analyse campaign performance with effective UTM tagging.

See concept

TOFU (Top of the Funnel)

Attract more prospects with TOFU strategies that build awareness.

See concept

Sales Funnel

Guide leads seamlessly through a sales funnel to maximise conversions.

See concept

MOFU (Middle of the Funnel)

Drive prospects closer to conversion with targeted MOFU strategies.

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Landing Page

Build landing pages that convert with powerful copy and clean design.

See concept

Funnel

Master the key components of funnels that drive conversions at every stage.

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Email Sequence

Craft email sequences that nurture leads, engage audiences, and drive sales.

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Customer journey

Map out and optimise every touchpoint in your customer’s journey to maximise engagement.

See concept

Call-to-Action (CTA)

Create CTAs that grab attention and drive clicks for higher conversion rates.

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BOFU (Bottom of the Funnel)

Turn prospects into customers with high-converting BOFU tactics and tools.

See concept

Frequently asked questions (FAQ)

Go to all FAQ
How can I identify weak points in my funnel?

Use tools like Google Analytics to track user drop-off rates at each stage and conduct A/B testing to optimise key elements.

Further reading

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Growth Guides

Funnel Optimisation

Learn how to build solid funnels, strengthen them with marketing automation and boost your conversion rate based on data.

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