UTMs

Track campaign performance with clear and precise UTM tagging.

Use parameters to differentiate campaigns.

Analyse traffic sources effectively.

Improve ROI by understanding attribution.

Growth Guides

What are utms?

UTMs are tracking codes added to URLs to measure the effectiveness of campaigns. For example, tracking clicks on ads or social media posts.

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Growth Scorecard

A visual tool for tracking key growth metrics and progress.

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Before and After State

A framework showing the transformation a product or service delivers.

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Reporting

The process of compiling and presenting data for analysis and insights.

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Lean Analytics

Lean Analytics

Use data to identify key metrics, test strategies, and drive smarter decisions for consistent growth.

Course

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Hacking growth
Sean Ellis

Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.

Hacking growth
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Analytics

Explore analytics and reporting tools that provide insights to help you make data-driven business decisions.

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Analytics
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