UTMs

Track campaign performance with clear and precise UTM tagging.

Use parameters to differentiate campaigns.

Analyse traffic sources effectively.

Improve ROI by understanding attribution.

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Introduction

UTMs are tracking codes added to URLs to measure the effectiveness of campaigns. For example, tracking clicks on ads or social media posts.

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Topic

Demand generation

Get more of the right people to your site — and keep them there. Focus your efforts on the channels and tactics that match your stage and stay profitable while you scale.

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Demand generation
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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

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