Funnel Optimisation

Funnel Foundations

Build effective online funnels that convert, with step-by-step guidance for creating landing pages, product pages, and thank-you pages.

Funnel FoundationsFunnel Foundations
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Introduction

The first step to building a great funnel is ensuring every page does its job. From landing pages and product pages to category pages and checkout flows, these are the building blocks of your funnel. Each page needs to deliver on its purpose—whether it’s capturing attention, showcasing products, or driving conversions. Solid funnel foundations give you a clear checklist to ensure every page in your funnel is optimised for performance.

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Tool wizards

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Ecommerce CMS

The e-commerce CMS platforms I use to build scalable, high-performing online stores.

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Ecommerce CMS

Landing page builders

Discover the essential tools I use to build effective B2B websites and high-converting landing pages.

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Landing page builders
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Funnel Foundations

Tools

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Shopify

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

VWO

VWO

Conversion optimisation tool for A/B testing and website improvement.

Wordpress

Wordpress

Best for marketers looking for flexibility and customisation. With a large ecosystem of plugins, WordPress can be adapted to fit any B2B business model, but it requires more setup and maintenance compared to other tools.

Webflow

Webflow

Design and build websites without coding, giving you creative control and freedom over your web projects as an entrepreneur.

Squarespace

Squarespace

A solid choice for marketers who want to quickly set up a B2B website without technical skills. While it’s more template-driven, it’s perfect if you need something simple and visually appealing with minimal setup.

Microsoft Clarity

Microsoft Clarity

Clarity is a free product that captures how people use your site. Setup is easy and you'll start getting data in minutes.

Dotcom Secrets

Dotcom Secrets

Unlock the secrets of online success. Learn to build sales funnels, attract traffic, and convert leads into loyal customers with Russell Brunson’s proven strategies.

Traffic secrets

Traffic secrets

Master traffic generation with Traffic Secrets by Russell Brunson. Discover strategies to attract your ideal audience and drive consistent traffic to your business.

Influence

Influence

Uncover the psychology of persuasion. Learn the six principles of influence to ethically and effectively change minds and drive decisions.

Articles

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Wiki articles

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UTMs

Track and analyse campaign performance with effective UTM tagging.

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TOFU (Top of the Funnel)

Attract more prospects with TOFU strategies that build awareness.

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Sales Funnel

Guide leads seamlessly through a sales funnel to maximise conversions.

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MOFU (Middle of the Funnel)

Drive prospects closer to conversion with targeted MOFU strategies.

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Landing Page

Build landing pages that convert with powerful copy and clean design.

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Funnel

Master the key components of funnels that drive conversions at every stage.

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Email Sequence

Craft email sequences that nurture leads, engage audiences, and drive sales.

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Customer journey

Map out and optimise every touchpoint in your customer’s journey to maximise engagement.

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Call-to-Action (CTA)

Create CTAs that grab attention and drive clicks for higher conversion rates.

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BOFU (Bottom of the Funnel)

Turn prospects into customers with high-converting BOFU tactics and tools.

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Frequently asked questions (FAQ)

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How can I identify weak points in my funnel?

Use tools like Google Analytics to track user drop-off rates at each stage and conduct A/B testing to optimise key elements.

Further reading

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Growth Guides

Funnel Optimisation

Learn how to build solid funnels, strengthen them with marketing automation and boost your conversion rate based on data.

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